LS1 HAIR CARE – AN ESSENTIAL PART OF PATIENT MANAGEMENT
Gummer CL
Procter & Gamble Beauty Care, Egham, Surrey, UNITED KINGDOM

In general the dermatologist and the cosmetic scientist see themselves as working in very different fields yet they both have the same interest at heart – the best quality hair for their patient or consumer. Hair problems are troublesome for both the patient and the physician, difficult to treat and in many cases have little or no effective cure. The physician will see the patient for less than 1-2 hours in their whole life yet the patient must present himself or herself to the world every day. Consequently, in the absence of cures, there is often deep frustration on the part of both patient and the doctor. All patients will have daily hair care regimens that may, or may not, be the most appropriate for their hair condition. The cosmetic scientist has, at their disposal, a vast array of hair care products, from shampoos to colors, designed to make those with a full head of hair look even more beautiful. This skill and variety of products, combined with a deep understanding of consumers, can be used to make the most of hair that is less than perfect. It is the exception that the dermatologist is knowledgeable in either cosmetic science or in helping patients choose the right products for their daily hair care routines. By forming a partnership between the cosmetic scientist and the physician we can manage the patient more effectively and improve their quality of life. This presentation will look at a number of simple and routine cosmetic treatments to address the daily needs of the patient. It will cover simple advice and what the patient can reasonably expect. In addition it will highlight the implications and costs of various hair care practices. By providing the physician with simple knowledge and advice about cosmetic hair care products the physician can provide a more comprehensive and effective treatment for their more challenging patients.